Stretch Goals and Unethical Behavior: Role of Ambivalent Identification and Competitive Psychological Climate: The Case of Real Estate Industry in Lipa, Batangas

Healthy, stress-free workplaces encourage employee innovation and creativity, which benefits the company. However, this creates difficulty as dispositions behaviors of employees are influenced by factors such stretch goals. Employees tend to be under pressure, causes them act unethically eventually affects companys overall performance. This study investigates effects goals on unethical behavior while considering mediating effect ambivalent identification moderating competitive psychological climate, based conceptual framework proposed Chen Zhang (2021). The hypotheses were tested using regression analysis hierarchical multiple linear regression. Lastly, utilized PROCESS macro developed Hayes in 2013. used a quantitative descriptive causal design. Using purposive random sampling, researcher surveyed 140 from real estate companies Lipa City, Batangas. found that have significant identification. On other hand, climate was not significant, suggesting does depend climate. Thereupon, recommends program help industry avoid conflicts arise due its employees. implementation measures would only enhance intra-organizational collaboration coordination but also foster healthy working environment, thereby conferring edge